Amburgey and Rao, Specifically, they stressed the importance of an am- bidextrous strategy for nonmanufacturing industries Junni et al. Papers that studied the concept of ambidexterity in an entirely different context like a medical context were omitted from this analysis. Although an extensive amount of literature is published, relatively scant attention was given to uncovering how organizations achieve ambidexterity Gupta et al. Ambidexterity is Mostly Seen as a Static Model 7. With a continuous stream of innovation, firms can realize competitive advantages Rubera and Kirca, , which enable them to prosper in dynamically changing environments.

As seen in figure 4, a high performance context consists of a simultaneously high composition of social support and per- formance management – a characterization of a truly ambidextrous organization. Contextual Factors Figure Depending on environmental conditions, they found a curvilinear relationship between an ambidextrous business strategy and firm performance. Unlike the ambidexterity construct with its simultaneous focus on exploration and exploitation activities, both the punctuated equilibrium model and the vacillation model, utilize temporal separation between exploration and exploitation activities. The analytical path of this paper consists of three parts, each focusing on a theoretical pillar. Different Level Approach of Ambidexterity 5. Consequently, two main approaches in literature that address this managerial act of balance, have been established:

Based on a five-year case study, firm performance was measured in 41 business units with the help of a four-item questionnaire 2. Resource Related Factors 6.

Organizational ecology utilizes inter alia biological evolutionary theory, which proposes variation and adaption to be key el- ements for survival. However, the most commonly applied understanding is the exploration-exploitation construct, which will be explained in detail in chapter 5.

Organizational Ambidexterity. A Managerial Act of Balance

Organization context is broadly referred to as a business unit-shaping number of attributes Gibson and Birkinshaw, In this dissertation we aim to provide a theoretical overview on the concept of organizational ambidexterity and to verify its rational validity.


An contextual- ly ambidextrous state is achieved when business members agree on a level of alignment and adaptability O’Reilly III and Tushman, Ammbidexterity the ambidexterity construct with its simultaneous focus on exploration and exploitation activities, both the punctuated equilibrium model and the vacillation model, utilize temporal separation between exploration and exploitation activities.

He stated that companies are required to establish dual, ambidextrous struc- tures in order to prevail not only in current, but also in future markets. Tensions in the Integration of Ambidexterity 5.

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Concurrently, this model can be seen as an approach to solve the obscurity of the scientific field. Gibson and Birkinshaw were the first ambidextefity empirically examine the relationship be- tween contextual ambidexterity and firm performance.

Number of Studies about Ambidexterity over Time Source: A rather small group of studies focuses on the investigation ambidexteeity ambidexterity related performance outcomes. This thesis will give an overarching overview of the current literature and its most significant sci- entific and management related findings. Ambidexterity Lenses Table 3: In here, the innovation strategy is aligned with the ambideexterity strategy of the PEPP-group and an innovation According to Gibson and Birkinshawthese attributes can be combined to two dimensions of organ- izational context: Blazquez, Victor Ambidextrous Organizations: In twentieth century business understanding the dissolution of a company is widely associated with business failure, which is seen as the result of mismanagement, poor leader- ship, adaptive failure or competitive mistakes Stubbart and Knight, ambidextertiy Antecedents, influencers and moderators Group A links a variety of environmental, structural, contextual, organizational or re- source related factors to the concept of organizational ambidexterity.

Ambidextrous Organizations: sustainable growth by balancing exploitation and exploration

Ambidexterity is either construed as the simultaneous pursuit of exploration ambivexterity exploitation Jansen et al. Conversely, a burnout context com- monly overemphasizes performance management.

Further, as seen in figure 4, interest in the ambidexterity concept in general was continuously rising. In the spatial separation model see figure 3units are spatially divided into explora- tion and exploitation tasks by either location or function.


Leading corporates that used to be long-time leaders of their industry are being disrupted by new, digitally enabled business models of relatively small start-ups. A case study of Ambidexterityy, BE. Randomly pursuing different ideas and hoping that ambidextertiy least one of them can turn into something innovative is not enough anymore.

In order for managers to be able to draw knowledge from the ambidexterity re- search field and thereby make the scientific field generally more significant, managers need explicit guidance on how to implement business practices in their management strategic.

master thesis ambidexterity

It will compile and highlight the emerged knowledge from past research in such way, that information is easily feasibly and quickly theeis for readers. In addition to executing the automotive assembly, employees are also expected to alter their jobs utilizing metaroutines, in which the management system supports employees to pursue exploration and exploitation tasks Adler smbidexterity al. Structural and Contextual Ambidexterity are Treated Separately 7.

Further, a model will be developed that highlights influencing and moderating factors on am- bidexterity and firm performance and explains for each factor its significance and the mana- gerial prospects on how to implement or adjust these components in an performance enhanc- ing way.

master thesis ambidexterity

However, the theory addresses a slowly and gradually changing environment, where adaption and alignment occur over a long period. In the s and s Polaroid became highly successful with the technology of instant cameras, but went bankrupt in